Ratt Water - The Last Great American Whiskey

Like Branding, Design, Film

Taking inspiration from the graphic novels and AMC show Preacher, this case study parodies the over-serious attitude and hyper-masculinity of modern alcohol advertisements, while at the same time respectfully paying tribute to them. Complete with hand-crafted plastic ice, a custom-made label, and an insanely well-done voice-over (provided by our very own Marc Rivas), this was easily one of our favorite videos to make.

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