The Aputure Amaran HR672 (and the importance of CRI)

By Jeff Knapp

 

Disclaimer: B. Co is in no way sponsored by, or affiliated with, Aputure. The opinions present in this blog are solely our own.

 

As cinematographers and photographers, we often get caught up in the minutiae of our gear. From choosing the sharpest lens or the highest quality full-frame camera, to fretting over rigs, sliders, jibs, etc. But, sometimes we ignore the most important part of any shoot: Lighting.

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Make A Splash!

With such a heavy importance placed on sports in our society, it is hard to go through the day without seeing some sort of athletic advertisement during your daily routine. Our days are cluttered with phrases like “just do it” and “is it in you?”, but it is often the images – not the words – that resonate with viewers. Inspired by this style of advertising, the B.Co team came together to discuss how we would shoot photos of a Vitamin Water bottle. Continue reading

B.Co Creative Agency 1 Year

Our first year has been a great learning experience. Along with the 1 year there were a lot of first that happened in year one.

Collectively we shot our very first VR Scenes.

We inducted our first dedicated sound designer / music director.

Our first charity event in helping children during the holidays.

We here at B.Co will continue to build. There were and will be many more first in year 2 we are sure!

Thank you to all who believed and supported us, may we be so lucky to have your continued support!

-G.Bains

Creative Director

Louisiana Saturday Night

If you don’t know yet, I am about to tell you, “Hey, you get down the fiddle and you get down the bow. Kick off your shoes and throw ’em on the floor. Dance in the kitchen till morning light.”

These lyrics, written by legendary musician, Mel McDaniel, perfectly captures the essence of Louisiana in the famous chorus from his hit song, “Louisiana Saturday Night”. Continue reading

Case Study – Music vs Mood (Video)

A couple months back, we posted a blog espousing the importance of using the right music for your videos. In order to illustrate this concept in further detail, we created a test (unscientific as it may be) where we filmed a single shot of a single subject, and our resident composer, Marc Rivas, developed three different musical pieces to provide three distinct emotive responses to the same footage. In this case, the footage works as the control, and the music as the variable. To achieve this, we made the lighting and color grading as neutral as possible (we’ll delve more into the use of color grading to invoke certain moods next week). Continue reading

The Music Behind Chef Ken Tsang

Written by Marc Rivas

 

Finding the right tone is very important when composing music. And, combining that with a visual narrative is an asset that can either support the message, or give the viewer the wrong impression.

Delivering the right feeling to represent Chef Ken Tsang was something we, as a team, payed very close attention to. We wanted to make sure the music illustrated the elegance and detail in each dish, as well as providing a complimentary emotional response to the style and narrative of the visual. Continue reading

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